Budget management system born out of a fundamental frustration

the difficulty of tracking where marketing spend actually goes. It moves beyond the limitations of static spreadsheets.

Powering CRM for today's startups and tomorrow's leaders

Roiboard is built by Sven Geurts, shaped by real budget pressure and real meetings

Our powerful AI tools help you transform and share your thoughts as beautiful presentations, websites, social posts — and anything else you can dream.
As channels expanded (SEO, Paid, Social), simple spreadsheets began to fail. The structure was too fragile to handle the complexity.

History of ROIBoard

Team Thalamus is made up of innovative entrepreneurs, seasoned academics, and experienced technologists. Explore our company history to learn more.

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2019 - 2020

The Breaking Point

Marketing quickly became what it really is: a multi-channel machine. Paid search and social were only the beginning. SEO, content, email, creative work, agencies, tools, tracking, website improvements and experiments all competed for budget.

f25.000
Startkaapital
150
Startkaapital
1
Startkaapital
2021 - 2022

The Chaos Era

This is where the time started disappearing. The budget lived in Excel, but also in OneDrive and SharePoint. People worked from different copies with good intentions. “Final” became a running joke.

f25.000
Startkaapital
150
Startkaapital
1
Startkaapital
2023 - 2024

The Realization

Every quarter started with a plan. Then ad hoc decisions hit: a campaign needs extra spend, a supplier changes scope, a web project shifts, priorities move. One change created ripple effects across the whole budge

f25.000
Startkaapital
150
Startkaapital
1
Startkaapital
2025 - 2026

Building the Solution

In 2025 I stopped accepting the chaos as “just how budgets work”. I began designing a structure that could handle real marketing: planned, committed and spent, across channels, with ownership and clear categories.

f25.000
Startkaapital
150
Startkaapital
1
Startkaapital
2027

Launch & Iteration

Launching is not a finish line. It is the start of reality. Roiboard goes live to prove one thing: that marketing teams can finally run budgets with confidence across every channel, without version chaos, without blind spots, and without spending meetings on reconciliation.

f25.000
Startkaapital
150
Startkaapital
1
Startkaapital
2019 - 2020

The Breaking Point

Marketing quickly became what it really is: a multi-channel machine. Paid search and social were only the beginning. SEO, content, email, creative work, agencies, tools, tracking, website improvements and experiments all competed for budget.

f25.000
Startkaapital
150
Startkaapital
1
Startkaapital
2021 - 2022

The Chaos Era

This is where the time started disappearing. The budget lived in Excel, but also in OneDrive and SharePoint. People worked from different copies with good intentions. “Final” became a running joke.

f25.000
Startkaapital
150
Startkaapital
1
Startkaapital
2023 - 2024

The Realization

Every quarter started with a plan. Then ad hoc decisions hit: a campaign needs extra spend, a supplier changes scope, a web project shifts, priorities move. One change created ripple effects across the whole budge

f25.000
Startkaapital
150
Startkaapital
1
Startkaapital
2025 - 2026

Building the Solution

In 2025 I stopped accepting the chaos as “just how budgets work”. I began designing a structure that could handle real marketing: planned, committed and spent, across channels, with ownership and clear categories.

f25.000
Startkaapital
150
Startkaapital
1
Startkaapital
2027

Launch & Iteration

Launching is not a finish line. It is the start of reality. Roiboard goes live to prove one thing: that marketing teams can finally run budgets with confidence across every channel, without version chaos, without blind spots, and without spending meetings on reconciliation.

f25.000
Startkaapital
150
Startkaapital
1
Startkaapital

Word From Our Founders

As a Co-Founder, I’m deeply invested in shaping the future of our CRM platform. My background in Industrial Design has taught me that understanding customer needs is key to innovation. I’m passionate about creating solutions to build meaningful relationships with their clients. When I’m not brainstorming new features, you might find me gardening.

Sven Geurts

CEO & Co-Founder

In the news

New York Times: Gamma, a PowerPoint for the A.I. Era, Raises $68 Million

Read Case Study

Accel: Our Series A in Gamma: Al-Powered Software That Reimagines Presentations

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Fast Company: Gamma founder Grant Lee on making slide-creation effortless

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New York Times: Gamma, a PowerPoint for the A.I. Era, Raises $68 Million

Read Case Study

Accel: Our Series A in Gamma: Al-Powered Software That Reimagines Presentations

Read Case Study

Fast Company: Gamma founder Grant Lee on making slide-creation effortless

Read Case Study

Frequently asked questions

Is ROIBoard a replacement for our accounting software?
Can we budget per month and per campaign?
How does VAT work?
Can finance and marketing both access the same data?
Does this integrate with our tools?

Meet the companies leveling up with ROIboard

100K+

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Esther Howard
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“My campaign spending budget has become more efficient with Roi Board.”
Esther Howard
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Bessie Cooper
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Esther Howard
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“My campaign spending budget has become more efficient with Roi Board.”
Esther Howard
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100K+

Companies
Esther Howard
Since 2021
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“My campaign spending budget has become more efficient with Roi Board.”
Esther Howard
Since 2021

100K+

Companies
Esther Howard
Since 2022
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“My campaign spending budget has become more efficient with Roi Board.”
Esther Howard
Since 2022

100K+

Companies
Esther Howard
Since 2022
Read review
“My campaign spending budget has become more efficient with Roi Board.”
Esther Howard
Since 2022

100K+

Companies
Esther Howard
Since 2021
Read review
“My campaign spending budget has become more efficient with Roi Board.”
Esther Howard
Since 2021

100K+

Companies
Esther Howard
Since 2022
Read review
“My campaign spending budget has become more efficient with Roi Board.”
Esther Howard
Since 2022

100K+

Companies
Esther Howard
Since 2022
Read review
“My campaign spending budget has become more efficient with Roi Board.”
Esther Howard
Since 2022

100K+

Companies
Esther Howard
Since 2021
Read review
“My campaign spending budget has become more efficient with Roi Board.”
Esther Howard
Since 2021

100K+

Companies
Esther Howard
Since 2022
Read review
“My campaign spending budget has become more efficient with Roi Board.”
Esther Howard
Since 2022

100K+

Companies
Esther Howard
Since 2022
Read review
“My campaign spending budget has become more efficient with Roi Board.”
Esther Howard
Since 2022

4.85

Reviews
Esther Howard
Since 2021
Read review
“My campaign spending budget has become more efficient with Roi Board.”
Esther Howard
Since 2021

4.85

Reviews
Esther Howard
Since 2022
Read review
“My campaign spending budget has become more efficient with Roi Board.”
Esther Howard
Since 2022

4.85

Reviews
Esther Howard
Since 2022
Read review
“My campaign spending budget has become more efficient with Roi Board.”
Esther Howard
Since 2022

4.85

Reviews
Esther Howard
Since 2021
Read review
“My campaign spending budget has become more efficient with Roi Board.”
Esther Howard
Since 2021

4.85

Reviews
Esther Howard
Since 2022
Read review
“My campaign spending budget has become more efficient with Roi Board.”
Esther Howard
Since 2022

4.85

Reviews
Esther Howard
Since 2022
Read review
“My campaign spending budget has become more efficient with Roi Board.”
Esther Howard
Since 2022

4.85

Reviews
Esther Howard
Since 2021
Read review
“My campaign spending budget has become more efficient with Roi Board.”
Esther Howard
Since 2021

4.85

Reviews
Esther Howard
Since 2022
Read review
“My campaign spending budget has become more efficient with Roi Board.”
Esther Howard
Since 2022

4.85

Reviews
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Simplifying marketing budget management for teams worldwide. Excel-inspired interface with enterprise-grade functionality.

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